Keyword Planner plays the most important and crucial role in Search Engine Optimization. It helps to narrow down the target audience on the internet and that too with the little effort. Keyword planning and research is just like the Gold Mining where it takes time to find the potential keyword but once found it pays you for all the effort. It is very important to keep a check on the search trends and know which keyword can help you to drive more traffic to your website. Keyword planning is very diverse and dynamic operation and requires the use of certain tools to identify the ideal keywords.
Getting hands over the best tools out there is not enough, but one needs to poses the thinking and skills to determine which keyword suit their Business or Blog the best. The precision in finding suitable keyword depends on the purpose for which you are using them. For natural SEO the low the competition and higher the searches, the better is the keyword but this condition might not be the same in the case of Paid campaigns and PPC. Google keyword planner is considered to be one of the most prominent and widely used tools for Keyword planning. It is an extended part Google Adwords and this proves the significance of the tool for running various Adwords campaign as well.
There are various paid tools with more advanced features to further narrow down certain keywords that can prove helpful for Business. These tools can be a worthy investment but for once looking for organic SEO it doesn’t provide much. As the most of the features are provided by the free tools such as Google Keyword Planner etc. Paid tool help you to further filter the keywords so are beneficial if you are planning for running an Adword campaign or PPC campaign as they help you to extract the customers that are interested in the product, services or the Ad that you are planning to run in your campaign out of the target audience .
Apart from that the Paid tools in all provides a great efficiency during research. There are various Keyword research tools such as KWFinder, SEMrush etc. All these tools delivers almost same services but with slight variations. But if you are hesitant to spend on such tool now, Google keyword planner is the ultimate tool for you.