Facebook s the efficient way to target the right customers for the business. It helps in familiarizing the business with the customers who are actually in the search of the products. It makes it simple for the business to find the relevant market for their product. There are some tolls of which I am going to talk about. These are essential tools which makes the Facebook ad successful. So, before going for running the ads, you need to give a glance on these tools.
Pay Only When The Video Is Seen
Facebook come up with new announcement where the advertiser is deemed to be eligible to pay for video only if it is atleast 10 seconds viewed by user. Otherwise there is no need to pay for the video, this is the most efficient way to filter out the required audience.
A Glimpse On Retargeting Technique
It is obvious that those users spent more than 10 seconds are real interested in the product subject in video. You can use Facebook Insights for this.It gives the sustainable amount of audience who give the glance to the video. So, this will be right idea to opt for the remarketing technique where they will make the new ad for those users who paid attention to the product. Now, it gives the ratio of the audience upon which they have to apply other marketing techniques.
Targeting On The Basis Of Behaviour Pattern
The audience is divided on the various concepts such as age, location, interest and so on. Facebook makes the different concepts with the different audience and optimise the interacting behaviour. These pattern tell more than about the audience. If you really want to use the use behaviour for targeting the audience on Facebook then follow the simple steps which are the following-
- Go to Home then click on Ads Manager.
- There you will see the option of Audience insight then click on Create.
- Then for advanced setting, clink on Advanced and then a dropdown will appear and click on behaviours.
Now, you can target the user on the basis of interacting behaviour on Facebook. The demographic segmentation may find inappropriate for some products then this situation helps in finding the right audience for the market.
Simplify The Lead Ads Form
Facebook has simplified the leads ads by using one tap. There is subscribe option is present on the ads. It makes the task hassle free for the users and gets the information from the page. It’s a one tap policy which they use for engaging the interacting behaviour on the Facebook.
Target New People In The Particular Location
This is the efficient strategy for the business to target the new people in the town. This can be the addition to the existing customer base. New people are unaware of the town so that may depend more on internet to fulfil their daily problem. It is better idea to target them and serve them first.
Use Different Ad Format
To make your ad different from the competitors and the customer give the focus to your ad then periodically change the ad format. It is suggested that to choose that ad format which less in use is by your competitors. You can also adapt to your ad with the new ad format which has been new launched by Facebook. This is another method to look different from the rest of the audience. Audience will try to interact with your ad more than your competitors. The goal of the business is to gain attention and ad format gives the really good difference. So, optimise your ad with new ad format.
Optimisation Of Text
You can use the tool namely Text Overlay tool. This will tell you that your ad text is according to set standard by Google. If the text is too much then the ad can be disallowed by Facebook. So, to exempt the arrival of the situation, use the tool which will guide your ad in the right direction. There is not specified limit of the text which is best suitable for the ad. But yes, you need to take the help of tool to let go the unforeseen circumstance. It is generally said that less text is best for the ad. It can be read by the user otherwise they would not pay heed to the ad. Still there is no guarantee for the text used in the ad.
This is the measuring which helps the business about the performance of their ad run on the Facebook. It makes the business familiar with the various metrics which can be essential for the improvement. It helps in knowing how many users interface with the ad, how many actually converted and many more they get to know. They get to know some ups and down in the ad campaign. The campaign will assist in the next campaign and achieve the set target. Pixel is the Facebook tool which gives the accurate picture of the campaign. This is the soul of the Facebook campaign. Without this, it would not be possible to know about the performance of the ad. This is the pre-requisite which cannot be over-looked by the business.
I have mentioned most important tips which can help in achieving the goals of the business. Facebook ads the best way to reach the desired audience and set the setting as per our terms and conditions. There are lot of articles & videos available explaining hot to create a best FB AD & how we use of tools to get maximum exposure from our Ads. You can even take help from a Digital Marketing Course on this.