As the online marketing industry is booming and more and more people are targeting for e commerce platform and giving their companies an online platform. The search for top trends and ecommerce marketing tips have increase enormously as many newbies or even the established ecommerce platforms are unaware about the changing weather of consumer choices as well as the regular updates on search engines.
The online marketing strategies keeps on changing frequently and what was helpful previously might not do the magic today. It is extremely important to understand the customer as well as search engine’s behaviour in order to survive on this extremely competitive world.
Here are a few trends to follow for e commerce in 2018:
One thing for sure is that customer expectations are going to spike up and it’s going to be tough to keep up with the demands. Due to growing demand and competition, people are having multiple options and therefore they select the one that can provide them the value for their money and time. Only a website with a good user interface and customer service can survive and the rest are just going to fade away in the crowd.
Top ecommerce platforms providing fast deliveries as soon as the customer places an order are going to emerge as big winners in this industry. More over most of the companies are doing this for free. In order to do this, you need to maintain a strong network than only you can win big in this game.
AI and Augmented reality
The new generation ecommerce is all about better user interface and experience. With the advancement in Artificial intelligence and Augmented reality, the future of e commerce platform is going to change in order to provide better services and selection options to users, for e.g. before purchasing a sunglass, they might upload an image and check how it looks using the holographic view of it.
Multi-platform and Multi device
People don’t just sit on the PC’s to operate or visit your website on search engines. There are a lot of devices in the market and therefore your website has to be compatible with all of them. Having your website present on several social media platforms is the best way to reach out to your potential customers and provide them your products and services.